The Honest Truth for ADIs

ADIs provide a unique opportunity to reach every new driver at a key point in their driving career, whilst they are still in the learning frame of mind and receptive to new information. The Honest Truth (THT) is a road safety campaign that harnesses the power of the ADI/learner relationship by providing structured resources and guidance, allowing ADIs to quickly and easily deliver key road safety messages within the context of normal driving lessons. In short, THT is the road safety plug-in for driving instructors.

Every ADI receives one loyalty card per learner; on the front of the card is a series of white circles with the relevant THT animal head watermark. When the ADI delivers one of the 10 topics, they initial within the circle to mark it as complete. When the learner has completed the card, they follow the instructions on the reverse to enter their details online for the chance to win some great prizes.

This contact point also provides an opportunity to ask each learner who submits their card how well they’ve retained knowledge and to disclose any self-certified behaviour change. Any RSO funding THT for ADIs in their area will have access to local, regional and national data.

THE OPPORTUNITY

We are offering road safety teams the chance to fund the training and resources for their local instructors to join the Honest Truth Campaign. Costs range from £24 to £108 per year, per ADI, depending on the level of resources and materials. DVSA has offered to help road safety teams contact approved instructors in their local area to help with onboarding.

Your funding of a network of Honest Truth ADIs in your local area means that every new driver coming through their driving schools will have received at least 30 minutes of education and discussion around 10 of the key road safety issues. Each ADI sees approximately 40 students per year, so even the top package costing £108 per year works out to just £2.70 per learner.