An introduction from the founder

Over the past 15 years or more, I’ve had the privilege of working with a great many members of the road safety community on a wide variety of projects and initiatives. Together, we’ve created a range of print and digital resources to help educate the next generation of new drivers, as well as cyclists, motorcyclists and older drivers. And through collaboration with the DVSA, we’re ensuring every new driver receives a magazine containing vital road safety messages at both the theory and driving test stages. 

I’m delighted to say that we’ve been at the heart of creating the Immersive Community Education (ICE) Hub, which now boasts over £500,000 of virtual reality road safety film – ready and waiting to be shared. Since offering a home to The Honest Truth last year, we’ve been pleased to see a steady stream of ADIs becoming trained-up to deliver key road safety messages as part of normal driving lessons. But there is still more to do.

This website contains FirstCar’s complete product and service portfolio. As you explore them, please consider whether any may help fill a gap in your delivery plan, or simply support the great work you are already doing. Where possible, I have taken the liberty of providing costs, so that you can evaluate the relative benefits across the whole range of opportunities.

James Evans
Founder, FirstCar