Advertising Opportunities
Firstcar Limited is the UK’s market-leading publishing company in the new driver market. FirstCar has won multiple awards and has a market reach which is unrivalled, unmatched and hugely impressive. FirstCar effectively communicates with the hard-to-reach set of new drivers in a unique and engaging way, allowing key advertising messages to reach this impressionable audience in a cost-effective manner via print, digital, events and film.
FirstCar has produced award-winning magazines for over a decade and now publish over 2m+ publications annually. FirstCar stands alone, targeting every learner and newly qualified driver in the UK. FirstCar publishes three new driver magazines (The Young Driver’s Guide, FirstCar Theory, FirstCar Practical), the latter two in partnership with the government (DVSA), reaching the new driver at different stage of learning.
The portfolio is supplemented by Intelligent Instructor, the market-leading driving instructor brand. This includes a monthly trade magazine, busy website, robust email database, weekly newsletter, a national conference & expo and an industry awards ceremony. FirstBike, DriveOn and The Ultimate Guide to Cycling magazines also target vulnerable road users and are aimed at young motorcyclists, older driver and novice cyclists, respectively.
FirstCar has a robust data operation. 150,000 new drivers have registered via firstcar.co.uk within the last two years. 1,000 new drivers sign up with FirstCar consistently each week, with 55% opting in to receive third party communications. We can broadcast targeted marketing messages to the existing database and/or send automated communications at the point of sign up. We can send email or SMS messages directly to these young drivers.
firstcar.co.uk is the online hub for new drivers. 20k unique users visit the site each month, offering new drivers’ information on insurance, car buying and other useful independent motoring advice.
Download our media packs below:
for more information about advertising please contact:
Richard Storrs
Commercial Director
07707 564 422
richard.storrs@firstcar.co.uk