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Sponsored by Road Safety Support

Entries for the 2018 FirstCar Young Driver Road Safety Awards are now closed for the five awards categories: Best Education and Training Initiative; Partnership Scheme; Young Driver Media Campaign; New Scheme; and Private Sector Initiative.  The awards will be presented at Young Driver Focus, Royal Automobile Club, Pall Mall, London, 25th April 2018.

FIRSTCAR YOUNG DRIVER ROAD SAFETY AWARDS

Best Education and Training Initiative of the Year 2018
Best New Scheme of the Year 2018
Best Partnership Scheme of the Year 2018
Best Private Sector Initiative of the Year 2018
Best Young Driver Media Campaign of the Year 2018

Shortlisted Entrants:

  • accelerate Safer Young Driver Workshop, Accelerate Driver Training
  • Cambs Drive iQ, Cambridgeshire and Peterborough Road Safety Partnership
  • Drivestart, Safer Roads Berkshire
  • Invention, Warwickshire Police & West Mercia Police Safer Roads Partnership
  • O2 Drive - Box 0n Board, O2
  • ‘Speak Out', Kent County Council Road Safety
  • Young Driver Programme, Carmarthenshire County Council

2018 Awards Categories and Scoring Criteria:

  • Each entry will be judged on each of the bullet points listed below on a scale of 0-5. No evidence scores zero, very strong evidence scores the maximum five points.
  • The entry with the highest total score, taking in to account all judges scores, will be adjudged the winner. In the event of tie, the judges will make a collective decision.
  • Where a judge is precluded from offering a score due to a vested interest, an average score is taken from the other scoring judges and added to the overall total.


1) Best New Scheme

The scheme will;

  • have been launched within the period January 2017 – December 2017.
  • has a data-driven evidence of need
  • has clear and measurable aims and objectives
  • demonstrate how the development of the scheme was monitored to ensure value for money
  • demonstrate innovation and uniqueness
  • demonstrate how the need for the scheme was identified using objective data
  • provide evidence of preliminary evaluation.

2) Best Education and Training Initiative

This will be in the form of a scheme that provides education or training directly, either within a classroom setting, in or on a vehicle, in a simulator or real-world setting, and will not be a media campaign.  The organisation must submit written evidence of evaluation.  The key elements that the panel will be looking for are:

  • has a data-driven evidence of need
  • has been pre-tested through a pilot scheme
  • has clear and measurable aims and objectives, goals/learning outcomes
  • has been evaluated and has evidence that can demonstrate an improvement in skills, knowledge, or increased awareness of participants immediately after receiving the intervention and at regular time periods thereafter
  • provides a maintenance element i.e. appropriate follow up work at regular and timely intervals, with examples, where appropriate, of how this feedback has resulted in changes to the interventions following this feedback.

3) Best Partnership Scheme

The organisation will provide evidence that the scheme;

  • has a data-driven evidence of need
  • has clear and measurable aims and objectives
  • involves other organisations or individuals in its development, and delivery, and what the roles are
  • has been, or is currently being, evaluated.
  • incorporates a wider community involvement, with special emphasis on collaborative working with different partners from different sectors
  • if the entry quotes the partners involved, please include who they are, with contact details for mystery shopping potential.

4) Best Young Driver Media Campaign (This must be in the form of a media campaign, and not a training scheme)

The organisation will provide evidence that the campaign; 

  • has a data-driven evidence of need
  • has clear and measurable aims and objectives
  • messages have been pre-tested through focus groups, questionnaires or other suitable means. Please append these in the supporting documents, where possible.
  • is effectively aimed at its target audience
  • shows innovative thinking
  • has fully understood its target market
  • has been fully evaluated in terms of reach and recall.

5) Best Private Sector Initiative

The initiative will;

  • have a data-driven evidence of need
  • have clear and measurable aims and objectives
  • demonstrate how the need for their initiative was identified using objective data
  • provide evidence of evaluation
  • have made a real difference (with evidence) to improving young driver behaviour
  • is specifically targeted towards the young driver.